mavens 360
OWN YOUR NARRATIVE
Hey there!
Welcome to Mavens 360, where expertise meets strategy!
We are a boutique consulting firm aimed at helping leaders, professionals and brands build and own their narrative.
Our team of mavens is dedicated to helping you build your social presence, define your brand voice, and create a winning content strategy. We will work with you to develop a tailored approach that showcases your unique strengths and drives results.
Led by two fearless female leaders with 20 years of experience each across content development, social strategy and marketing, Mavens 360 has the knowledge and expertise to elevate your brand to new heights. Let's connect and create something great together!
LET'S TALK -
Email us: team@mavens360.com
What we do
Build your Brand on Digital
Tailored Content Strategy
Social Strategy
Training Workshops
How we do it
Our team will partner with you to design a custom engagement model, combining a mix of strategic advisory, expert guidance, customised templates, and interactive workshops. We will focus on delivering high-impact and results-focused solutions, while empowering you as a brand or an individual to own your narrative.
Who We Are
Preetha Athrey
Preetha is an experienced and seasoned leader, marketer and digital brand strategist, with over 20 years of experience, and has built and run diverse marketing teams, and social and digital programs from scratch across leading global organisations across 20+ markets in Asia Pacific (India, South East Asia and Australia), the Middle East and Africa.
She has a proven track record of:
- Building successful brands and scaling businesses
- Marketing to Gen X, Gen Z and Millennials
- Build the digital and social blueprint for brands from scratch
- Content strategy, creation and curation for social
In her last role at Twitter, Preetha served as Director and Head of Global Business Marketing, focusing on building the Twitter business brand for Asia Pacific.
Prior to Twitter, she was at Time Warner, Airtel, Apollo Tyres, India Today, and Radio Mirchi wearing many different hats, including Business Development, Sales, and Marketing
Preetha has been a mentor for over a decade to young talent and a key member of leading digital, industry forums like MMA India, IMA India and IAMAI.
You can find her on LinkedIn @preethaathrey
Amrita Tripathi
Amrita is a former senior TV News anchor and award-winning journalist with 20 years of work experience across the media, development and Tech. She is also a published author.
Tripathi headed content partnerships for Twitter in India, working on strategy, innovation, revenue and engagement for content publishers across news, sports and entertainment. She drove strategic partnerships across the ecosystem and was a part of the ambitious Global Participation Team focusing on emerging markets, driving content strategy for India. She has a proven track record in digital and media, with several market-firsts, including multiple contract negotiations with market leaders like Network18, the Times Group, NDTV and Sony Sports.
Tripathi was part of the launch team at CNN-IBN, has worked at The Indian Express, Wieden+Kennedy, Global Health Strategies, and Twitter India. Notably, while at W+K, Tripathi led organic social media for the government's flagship @MakeinIndia programme.
Consulting opportunities include:
- Content Strategy
- Content Creation
- Building Your Narrative
- Anchoring/Hosting select shows
You can find her on Twitter @amritat | LinkedIn
Find out more about what we are building: Tap in!
Tap in will bring together amazing mid-career women professionals across industries and solve for common challenges, while ensuring tangible take-aways and upskilling opportunities. We are excited to innovate in this space and will be sharing much more soon, including on modules, workshops and events.
If you or your brand is interested in looking at collaborations in this space, do check it out and connect with us.
Email: team@mavens360.com
Let's get talking!
